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Picture this: A buyer has homeowner’s insurance but no flood coverage, a state of affairs routinely highlighted in latest news. A newsletter report about new floods may lead them to obtain further security from you.If very last thirty day period’s edition on “coverage unfolds news” experienced sky-significant open rates, that’s a inexperienced gentle for related content material ahead. Or if A further topic tanked, it’s again for the drafting board devoid of wasting time on guesses.
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“Individuals have claimed data is the new oil in insurance — everybody would like Increasingly more data. Perfectly, I really don’t know if that’s one hundred% legitimate. What people today want should be to leverage details to get well and greater insights,” he explained.
We don't regulate the use of our newsletters in particular parts. Even if we did, our newsletters are so customizable, that each agency’s newsletter is exclusive.
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Imagine opening an electronic mail and bam! You’re strike with the amazing video explaining insurance things without having jargon – that’s multimedia magic for you. Videos, infographics, even podcasts can switch a dull newsletter into some thing individuals basically would like to study.
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At Liberty Mutual, our goal is to aid persons embrace right now and confidently pursue tomorrow. This is why we provide an setting centered on openness, inclusion, trust and regard.